Pharrell And adidas Explore Humanity And Celebrate Cultural Diversity With Inaugural “Hu” Collection
Driven by his humanitarian spirit, Pharrell has been able to reach far and wide with the help of adidas Originals and the upcoming “Hu” Collection, the first of many that well help shine a spotlight on cultures around the world. Pharrell has never been shy about using his platform for the people. His goal, with adidas, is to empower humans from all walks of life, and it all starts with this first series with the Native American people from MHA Nation in North Dakota. The tribe invited Pharrell into their community to give him a first-hand experience of their unique culture and traditions; from there, he and adidas transferred the bold colors and hues into the 19-piece collection.
All five colorways of the “Hu” NMDs will release on September 29th with an MSRP of $240. They will be available on adidas.com, BBC in-store (NYC, London, Tokyo), adidas Originals stores (NYC, Shanghai, Tokyo, Seoul, Milan, London, Berlin, Mexico City), adidas No. 74 Berlin, adidas No. 42 Paris, and select retailers worldwide. The apparel collection will also release on September 29th, with prices ranging from $70 (tank) to $750 (reflective jacket).
All five colorways are up for registration on the adidas Confirmed App. Sign-ups close on September 27th. Pick-ups are on September 29th.
Pharrell x adidas Originals NMD “Hu” Collection
Colors: Scarlet ‘Hu / Race’ (BB0616), Black ‘Human/Species’ (BB3068), Sharp Blue ‘Human/Being’ (BB0618), Green ‘Hu/Hu’ (BB0620), Tangerine ‘Hue/Man’ (BB3070)
Release Date: September 29th, 2016